DQ 1: 832 Q: Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

A: To answer this question I will discuss the media consoles/video games that Microsoft, Sony, and Nintendo sell. Their current generation of consoles by these companies have been around for five years, and they have market maturity. Their competition is established and their sales have leveled off. Customers know what each console is and what it does, and most of the customers are so brand loyal that they are...