MKT 421 Week 2 Marketing Plan Phase I

Learning Team

Marketing Plan: Phase 1 (1,400 - 1,750 words)

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Be sure to obtain your instructors approval of your product or service before beginning this project.

Prepare a 1,400-1,750-word paper to include the following:

An overview of the existing organization (history, years in existence, overview of current industries and product lines, last years annual sales and any other relevant information the team wants to identify).

A description of the new product or service.

An explanation of the importance of marketing to your selected organizations success.

A SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis on the new product or service.

The marketing research approach (quantitative and qualitative methods) you would use to develop the marketing strategy and tactics for this new product or service.

Remember to use APA format