MKT 421 Week 2 DQs

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MKT 421 Week 2 DQs

What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a companys marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

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