MKT 421 Week 1 Individual Assignment Favorite Brand Paper

Brand Paper

Apple is one of the biggest and largest companies around. They specialize in iPod. Mac computers, IPhone, IPad, and also iPods The previous are some of the devices made and marketed by Apple, Incorporated, a company known for offering sleek, easy-to-use, highly sought after products worldwide. The company establishes a long-term connection with consumers of varying ages by offering excellent service in their own retail stores and through telephone support that builds loyalty for the brand. Apple places a high value on product differentiation, gaining the upper hand setting prices and availability in the marketplace. For many years the brand was a far second to Microsoft in terms of sales and operating system use....