Marketing Research of Kudler Fine Foods Virtual Organization

MKT 421

University of Phoenix, Las Vegas, NV

Marketing Research of Kudler Fine Foods Virtual Organization

This paper the subject to examine is the company of Kudler Fine Foods Marketing plan, also identify and define issues that do exist in their current marketing strategies and tactics. The paper will analyze and identify the importance of competitive intelligence by doing additional research on how to run a more effective marketing plan. Kudler Food marketing strategic plan has the means for growth if the company rethinks the current retail market and utilizing all available resources.

Kudler Fine Foods is an upscale gourmet grocery market that specializes in the finest meats, cheeses, produce, and fine wines. The...