MKT 421 Marketing Plan Phase Iii

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MKT 421 Marketing Plan Phase Iii

Marketing Plan: Phase III

Team C

University of Phoenix

Marketing Plan: Phase III

Phase three of the marketing plan focuses on the details of the new service Comcast is introducing to the market. This phase outlines elements of the new "Pick Your Channel" service in more detail than previous sections of the new marketing plan. The expected product life cycle is revealed, and the marketing team explains in detail the pace at which the product is expected to move through its life cycle and describe the factors predicted to affect the movement. The typical product life cycle consists of four stages and the marketing team will document plans for each of these stages. The "Pick Your Channel" service is different from any other service currently in the market, and...

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