MKT 421 Marketing Plan Phase IWal mart

Marketing

Marketing Plan Phase I

What new product or service should Wal-Mart Stores, Inc. consider adding to their already expansive offering? This article will discuss the proposition of adding express clinics to Wal-Mart stores. This article will include an overview of the Wal-Mart's the organization, a description of the new the service, express clinics, and an explanation of the importance of marketing to Wal-Mart's success. This article will also include a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the proposed express clinics, and conclude with a marketing research approach to use to develop the marketing strategy and tactics for the new express clinics.

What type of organization is Wal-Mart and what...