Marketing Plan Phase I Proposal Starbucks, Inc. "A Cup of Comfort"

University of Phoenix

MKT 421 - Marketing

Marketing Plan Phase I Proposal

In a challenging economic environment, Starbucks Corporation is a company that understands the importance of maintaining its finger on the pulse of customer satisfaction. Through strategic planning, the company is able to achieve profitable sustainment of existing products and services Starbucks customers find highly satisfactory. Through the introduction of innovative products, Starbucks considers ways to anticipate and satisfy emerging needs of their clientele, (Starbucks Annual Report, 2011).

The following, Phase I proposal paper introduces Starbucks, Inc; a United States based company that not only survives current economic challenges but...