Mkt 421 Marketing Plan Pepsi B Energy Marketing PlanPhase One

Marketing Plan

STUDENTS

MKT 421

University of Phoenix

Pepsi B Energy Marketing Plan: Phase One

Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to Pepsi's soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink a healthier Pepsi.

Pepsi B Energy's Marketing Plan Phase One is designed to develop...