MKT 421 Individual Marketing Mix Paper

ESSAY SAMPLE

Marketing involves a lot of creativity. Because of this, it can be considered an art to some. It takes a strong sense of understanding what consumer likes and wants and using that sense to create a product that can be marketed to the target audience. In business, the consumer's needs are a top priority. Over time, marketing has evolved and adapted to the ever changing world. New forms of advertising and new outlets continue to sprout because of the popularity and worldwide need for the internet. The world of social media has created more avenues for the marketing of products and allows companies to target their precise audience while still showing their product and/or service to the world. Good introduction.

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Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix: product, place, price, and promotion. Include the following:

Select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization's marketing strategy and tactics.

Describe how each element is implemented.

Identify your selected organization and the industry in which it exists.