MKT 421 Guide 9

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1) According to the text, marketing means:

A. Selling.

B. Much more than selling and advertising.

C. Producing and selling.

D. Advertising.

2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

A. A production activity.

B. One of the universal functions of innovation.

C. An example of the micro-macro dilemma.

D. A part of marketing.

3) Which of the following statements best describes the modern view of marketing?

A. Marketing should take over production, accounting, and financial services within a firm.

B. The job of marketing is to get rid of whatever the company is producing.

C. Marketing is concerned with generating a single exchange...

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