MKT 421 Guide 9in Business (Education) by jacob
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1) According to the text, marketing means:
B. Much more than selling and advertising.
C. Producing and selling.
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
A. A production activity.
B. One of the universal functions of innovation.
C. An example of the micro-macro dilemma.
D. A part of marketing.
3) Which of the following statements best describes the modern view of marketing?
A. Marketing should take over production, accounting, and financial services within a firm.
B. The job of marketing is to get rid of whatever the company is producing.
C. Marketing is concerned with generating a single exchange...