MKT 421 Guide 2in Business (Education) by jacob
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1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
A. An example of the micro-macro dilemma.
B. One of the universal functions of innovation.
C. A part of marketing.
D. A production activity.
2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of
C. Making goods or performing services.
D. A command economy.
3) Which of the following statements best describes the modern view of marketing?
A. Marketing is concerned with generating a single exchange between a firm and a customer.