MKT 421 Guide 2

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MKT 421

1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

A. An example of the micro-macro dilemma.

B. One of the universal functions of innovation.

C. A part of marketing.

D. A production activity.

2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

A. Marketing.

B. Production.

C. Making goods or performing services.

D. A command economy.

3) Which of the following statements best describes the modern view of marketing?

A. Marketing is concerned with generating a single exchange between a firm and a customer.

...

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