MKT 421 Guide 1in Business (Education) by jacob
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1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of
A. A command economy.
B. Making goods or performing services.
2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:
A. A production activity.
B. A part of marketing.
C. An example of the micro-macro dilemma.
D. One of the universal functions of innovation.
3) According to the text, marketing means:
C. Producing and selling.
D. Much more than selling and advertising.
4) To compete more successfully with its many competitors offering...