1)For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

of the universal functions of innovation.

B.A part of marketing.

C.A production activity.

example of the micro-macro dilemma.

2)Which of the following statements best describes the modern view of marketing?

job of marketing is to get rid of whatever the company is producing.

begins with anticipating potential customer needs.

should take over production, accounting, and financial services within a firm.

is concerned with generating a single exchange between a firm and a customer.

3)According to the text, marketing means:

more than selling and...