**A+ Work!

MKT 421, Environmental Factors Paper

Select an organization with which you are familiar that conducts both domestic and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organizations marketing decisions:

o Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

o Examine the importance of demographics and physical infrastructure.

o Analyze the influence of cultural differences.

o Examine the importance of social responsibility and ethics versus legal obligations.

o Analyze the effect of political systems and the influence of international relations.

o Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation.

o Explain the effect of technology.