Mkt 421 Environmental Factors Paper

MKT/421

Environmental Factors Paper

Select an organization with which you are familiar that conducts both domestic and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization's marketing decisions:

Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

Examine the importance of demographics and physical infrastructure.

Analyze the influence of cultural differences.

Examine the importance of social responsibility and ethics versus legal obligations.

Analyze the effect of political systems and the influence of international relations.

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