MKT 421 Defining Marketing

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MKT 421 Defining Marketing

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My personal definition for Marketing is the act of selling a service or product to the customer. The e-book definition of Marketing is, "The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large"(Keller & Keller, 2011, "Glossary"). According to"Merriam Webster" (n.d.) the definition of Marketing is, "The process or technique of promoting, selling, and distributing a product or service".

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Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.

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Published On:
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