Syllabus

School of business

MKT/421 version 10

Marketing

Copyright 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. Course description

This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies

Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:

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