MKT 421 All Assignments

Individual Assignment

Defining Marketing Paper (700 1,050 words)

Prepare a narrative paper in which you define marketing.

Include in your paper your personal definition of marketing and definitions from two different credible sources.

When writing your personal definition, do not use the first person voice. Use the third person voice and develop your personal perspective via the use of phrases such as the author believes or the author understands.

Based on these definitions, explain the importance of marketing in organizational success. Provide at least three different examples from the business world to support your explanation.

Be sure to use APA format, including writing in the third person, an abstract, section headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper.

Individual Assignment

Marketing Mix Paper (700 1,050 words)

Using information from at least three different sources, prepare a 700 -1,050-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion).

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organizations marketing strategy and tactics.

Describe how each element is implemented. Be sure to specifically identify your selected organization and the industry in which it exists.

Remember to use APA format, including writing in the third person, an abstract, section headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper

Individual Assignment

Marketing Research Paper (1050 1400 words)

Kudler Fine Foods is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. Use the Virtual Organization link on the page to access additional company information on Kudler Fine Foods. Using Kudler Foods Marketing Overview as a guide, prepare a 1,050-1,400-word APA compliant paper in which you:

Justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics

Identify the areas where additional market research is needed.

Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods marketing strategy and tactics.

Remember to use APA format, including writing in the third person, an abstract, section headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper

Learning Team

Marketing Plan: Phase 1 (1,400 - 1,750 words)

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Be sure to obtain your instructors approval of your product or service before beginning this project.

Prepare a 1,400-1,750-word paper to include the following:

An overview of the existing organization (history, years in existence, overview of current industries and product lines, last years annual sales and any other relevant information the team wants to identify).

A description of the new product or service.

An explanation of the importance of marketing to your selected organizations success.

A SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis on the new product or service.

The marketing research approach (quantitative and qualitative methods) you would use to develop the marketing strategy and tactics for this new product or service.

Remember to use APA format

Learning Team

Marketing Plan: Phase 2 (900 - 1,500 words)

Based on the product or service you selected for your Marketing Plan: Phase I Paper, prepare a 900 -1,500-word paper in which you address the following:

Identify the segmentation criteria that will impact your target market selection. Identify your target market using demographic variables (age, income, gender, education, etc.) and psychographic variables (VALS).

Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will impact your marketing strategy.

Analyze current competitors & define the competitive landscape for your product.

Remember to use APA format, including writing in the third person, an abstract, section headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper

Learning Team

Marketing Plan: Phase 3 (900 - 1,500 words)

Based on the product or service you selected for your Marketing Plan: Phase I Paper, prepare a 900 -1,500-word paper to include the following information:

Describe the attributes of your product or service in detail.

Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement. How will the product life cycle impact the marketing of your selected product or service?

Identify the positioning and differentiation strategies for the product/service.

Identify the appropriate price strategy (Cost-based vs. Value based) that should be used for the product or service.

Remember to use APA format, including writing in the third person, an abstract, section

headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper

Learning Team

Marketing Plan: Final Paper (6,300 - 7,000 words)

Using the Marketing Plan Outline listed on the rEsource page as a guide, prepare a 6,300-7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, be sure to address the following new information in your APA compliant paper:

1. Identify the appropriate place and promotional strategy that should be used in the development

of the strategic marketing plan.

a. Develop an initial sales promotion and an advertising plan.

b. Identify public relations opportunities for the product/service.

c. Analyze the impact of channel management decisions on your product. Select

appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.

1. Develop a budget for your plan and identify what your Return on Investment (ROI) will be.

2. Remember to use APA format, including writing in the third person, an abstract, section

headers, title page as well as properly citing all of your sources both in your narrative as well

as on an end-of-paper references list. No references should appear on your reference list if

the source is also not cited within your paper

MKT 421 Marketing Plan: Final Presentation PowerPoint

Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft PowerPoint presentation illustrating your Marketing Plan Paper.