Digital Advertising Strategy for a Small Business

Strayer University

MKT 405

Digital Advertising Strategy for a Small Business

1. Describe in detail the small business you are using and whether the business in question is real or fictional?

I have selected a small processing concern. The name of the product is assumed despite that there are many such types of processing businesses present in the market today. I have named the product "Nature Pure" (fruit juice) the only product of the business. The basic concept behind Nature Pure is that it is organic and 100% pure. The fields on which the fruits are harvested are free from chemically treated seeds and the fertilizer used is biological. Only seasoned fruits are grown on these fields. There is also a small processing and packing...