MKT 402 WeeK 4 Assignment 1 Pricing Strategy
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MKT 402 WeeK 4 Assignment 1 Pricing Strategy
Assignment 1: Pricing Strategy
Due Week 4 and worth 200 points
Imagine you have inherited a restaurant. The restaurant has been out of operation for a bit so this is a blank slate for you to start a new career as a restaurateur and to open a new restaurant. Choose the type of restaurant you want to have, upscale casual, caf, super club, etc.
Write a six to eight (6-8) page paper in which you:
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Create a statement describing the value your restaurant will bring your clientele.
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Determine the pricing strategy that will benefit your restaurant the most. Explain why you chose this strategy.
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Choose a value communication strategy that you will use to attract potential customers and keep customers coming back.
- You are...
