Mkt 402 Policies and Strategies

Working for the pricing strategy consulting firm My Couther, INC has been one of the best opportunities for my young career. I have been at the company now for a few months, but have yet to take on a job by myself. Today marks the first client I will receive and work alone with. My first client will be Netflix the streaming media company that specializes in movies and television shows.

The issue Netflix is having right now is an increase from a few of the networks that supplies the streaming application with the movies that keep the company profitable. The increase is causing Netflix to either lose profit or lose channels. I have been called upon to offer them the best solution possible. Without the movie channels the streaming web site will not have the...