Mkt 3411 Essay

Marketing 3411

Extra Credit Essay

For the assignment, I searched many different popular brands for print advertisements. I chose the advertisement that caught my attention immediately and resonated the strongest with me. It is a Coca-Cola print ad. While I had much difficulty finding the exact time in which the ad was printed, through some research I was able to determine a time period around 2009 when the ad was published. This particular print advertisement for Coca-Cola depicts the classic "Coke" bottle shape which is emblazoned with the images of "American classics." For example, the bottle shows images including a baseball, Elvis, the legendary image of the sailor and nurse kissing in Times Square, a classic car, Audrey Hepburn, etc? Many images aren't immediately...