MKT 325 Case Study

Weight Watchers vs. Jenny Craig

It can be frustrating maintaining a healthy diet with today's on-the-go lifestyle. No one ever plans on being unhealthy, but it is easier said than done trying to balance food that tastes good versus food that is good for you. Most of the unhealthy foods are so quick and convenient, like the many fast food restaurants you pass on your way home from work, which is a test to our habitual decision-making. On the other hand, making a healthy meal is a process that requires time and effort. This can be a tough decision for some, which is why Weight Watchers and Jenny Craig are constantly thinking of new ways to make dieting quick and easy to interest consumers.

If you were thinking of going on a diet and using either of these programs,...