MKT 310 WK 2 Quiz 1 Chapter 12 All Possible Questions 572850 (1)
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Chapter 1
1) The largest company in the world based on sales is ____. A) ExxonMobil B) Sears Roebuck C) Wal-Mart D) Marks & Spencer Answer: C Diff: 1 Page Ref: 4 Skill: Terminology/Concept
2) Which of the following activities does not fit within the scope of retailing? A) medical services to families B) direct-to-home sales C) vending purchases by factory workers D) sales to wholesalers Answer: D Diff: 2 Page Ref: 4 Skill: Terminology/Concept
3) Which statement concerning retailing is correct? A) Retailing activities must involve a store. B) Retailing activities do not have to include a retailer. C) Retailing activities cannot be performed by a wholesaler. D) Retailing activities involve goods, not services. Answer: B Diff: 2 Page Ref: 4 Skill: ...