An organization can establish an IMC plan by carefully researching and studying the products it will sell and its market. The IMC plan should be designed to allow all phases of marketing

communication to work together as one, rather than individually to create a unified voice for

the organization.

 When developing its IMC strategy a company must go through several stages. The first stage 

is to identify a target audience by understanding as much as possible about them, and their

buying behavior. The use of a good database can help target different segments and develop the

necessary messages for each customer.

 The second stage is to establish the communication objectives, which can be accomplished

by following a series of steps best known as the hierarchy effects. The idea...