Marketing Plan Exercise

MKT 230 Introduction to Marketing

1. Define one specific problem it could address through marketing research.

I have to say without a doubt that McDonald's is one of the most popular fast food restaurants out there today. This franchise has proven success consistently. However, something I feel that needs to be addressed is their dollar menu. I can remember when it was actually the dollar menu! Now it seems that there are only select items on that list. For instance in my area you will mainly see a value menu or extra value menu. I feel that this franchise can expand the dollar menu as it once was! The biggest question I see here is why has the dollar menu started to recant their items? Is it because of higher food costs? How can McDonald's address the...