Marketing Research - MKT 230

Table of contents

Introduction 3

Problem background and definition 3

Research design and data sources (descriptive) 4

Sampling design 5

Data collection method 7

Customer satisfaction survey 8

Data analysis 11

Reflection 13

References 14

Introduction

Ryanair is an Irish, 20-year-old international airline based in Dublin, Ireland. The company is one of the largest low-cost carrier in United Kingdom and Europe. Ryanair operates scheduled-passenger airline serving short-haul, point-to-point flights. In 2012, the Company offered more than 1,500 scheduled short distance flights every day serving 150 airports largely throughout Europe with an operating fleet of 294 aircraft flying approximately 1,500 routes (Box, Byus, 2007).

In the fast growing and...