MKT 201Term Paper Analysis of Factors Affecting Restaurant Businesses

Course Name: Principles of Marketing

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Summary

Over the years, numbers of people having foods at restaurants are increasing. As a result, number of restaurants has also increased with the demand. Busy life of city inhabitants compels to have meals at restaurants rather cooking at home. With the passage of time, peoples also became aware about the food quality, environment and interior design of restaurants.

Previous research conducted on consumers has shown that location has been a factor influencing a consumer's decision to go to a restaurant. It has also shown that locational variables such as environment and packet quality have been considered important to consumers. Consumer demographics if affects the...