Mkt 100 Assignment 1 Product Assessment

Assignment 1: Product Assessment

MKT 100-Principles of Marketing

Strayer University

Introduction

Milk as a dairy product is one of the most highly consumed product but it consumption in the market is dropping as compared to bottle water and other changing taste products. Barrett (2012 stated blame it on bottled water or changing tastes, but the sales of milk as a beverage have fallen t the lowest level in nearly thirty years and the US adults are no longer consuming the dairy industry iconic product.

This is a fact as most people nowadays prefer water than milk and even many complain of stomach problems or improper indigestion. These are reasons best known to them but it seems that milk consumption, though it is vital in our life has considerable...