MKA 1511 Week 4 DQ advertising flow

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Advertising plans have to follow the general marketing plan which often tries to predict how markets will change, evolve and perform in the future. Short term plans usually cover the next year, and long term plans cover the next five years. In general, short term plans are more accurate and reliable than long term plans. Discuss why you think that is the case. What could we do to make long term plans more reliable?

There are two types of advertising plans short term plans and long term plans, but, both the advertising plans have to follow the general marketing plan which often tries to predict how markets will change, evolve and perform in the future. Short term plans are made to cover the next year, and long term plans are made to cover the next five years. Long term advertising...

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