Q What is a SWOT analysis? Consider an organization you are familiar with or an organization you select through research. How would a SWOT analysis be incorporated into the quality process during the planning phase?

Ans: SWOT analysis is basically finding out the strengths, weaknesses, opportunities and threats present of any company or organization. By conducting a SWOT analysis one can get an overall picture of what they have, what they lack, what they can utilize more properly and where are the portions which may be a reason to worry or will need an attention. Thus it can be said that SWOT analysis is the overview of the present condition and situation of an organization. It aids in reviewing the objectives, target markets, competition, tangible and intangible assets and liabilities of...