Southwest Airlines and Koch Industries are both known for their distinctive organizational cultures, and both have been highly successful and profitable companies. Southwest Airlines is known as a fun place to work where socialization and humor in the workplace are strongly encouraged. Koch Industries, on the other hand, has a culture defined by the principles of market-based management where performance and revenue growth is emphasized. Do some background reading on the cultures behind Southwest Airlines and Koch Industries. While doing your research, keep strongly in mind the characteristics of organizational cultures discussed in the background materials such as team-oriented, people-oriented, outcome-oriented, etc. Here are some articles to get you started on...