MGT 660 DB 2 1
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Description
I have answered this question based on the strategic plan for the final paper of this course. It therefore reflects that of the company I am using for the paper. Coca-Cola Company is going for market expansion. Since the company is trying to enter new market, past sales data will not be available and hence quantitative forecasting techniques will not be of much use. Therefore, qualitative forecasting techniques will be used and they are as follows: (1) Executive Opinions: Opinions of senior managers of the company can be very helpful to develop forecast because of their vast experience and specialized knowledge. However, opinion of one of the more influential senior managers may dominate and thus bring biasness in forecast. (2) Sales Force Opinions: Opinions of sales people can be...