MGT/521 - WK 1 - INDIVIDUAL ASSIGNMENT

Resources: Communication Channel Scenarios located on the student website.

Read the scenarios located on the student website.

Answer the questions after each scenario. Be sure to select the communication channel appropriate for each scenario.

Defend your responses.

Format your paper consistent with APA guidelines.

SCENARIO is BELOW:

In this activity, you will be presented with three scenarios, each asking you to select the appropriate communication channel for that particular situation, evaluate the scenarios and answer the questions that follow in separate word document.

Scenario 1

You are the marketing manager for a new beverage that has done remarkably well in the USA after its introduction, especially in sports arenas such as football and...