MGT 521 Week 4 Reflection iContact Blazing the trail for email marketing

iContact: Blazing the trail for email marketing"

Discuss the case with your team and the Thinking it Over Questions

with your team.

Prepare a 500 word paper detailing the findings of your discussion

and answers to the questions at the end of the video case.

iContact Reflection

Making the decision to start a business is not a decision to make lightly. The video reviewed for this assignment provides an insight into the company iContact. This company was started by two college students who had a vision and the determination to take risk. Ryan Allis and Aaron Houghton knew what each other had to offer to start this email marketing and social media business. During the development of this business, Ryan and Aaron...