MGT 521 Week 3 Kudler Fine Foods SWOT

Individual Assignment

--- Kudler Fine Food SWOT Analysis

A SWOT analysis provides companies with important

information about its internal and external environment.

Management can use a SWOT analysis to make informed

business decisions.

o Visit the Virtual Business Portal located on the

student website to read about Kudler Fine Foods.

Specifically, look at the company's strategic plan to review

Kudler's SWOT analysis.

o Describe the information the analysis provides.

o Explain how management could use the

information to make business decisions.

Introduction

This paper examines Kudler Fine Foods' marketing plan, identifying and defining issues existing in Kudler's current marketing strategies and tactics. Ultimately this paper will identify where the...