Mgt 521 Coca Cola Cola Part 1

Coca Cola Co.

MGT 521

Coca Cola Co.

"On May 8, 1886, a pharmacist named Dr. John Pemberton carried a jug ofCoca-Colasyrup to Jacobs' Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass" (Coca Cola Co, 2012). Coca Cola is one of the all time biggest beverage company in the industry, that went from selling a few drinks a day from a pharmacy in Atlanta, Georgia to selling billions a day all over the world. According to the Fortune 500, Coca Cola Co ranks number 59 on the 2012 list with revenues of 46,542. millions and profits of 8,572. Millions (CNN Money, 2012).

SWOT Analysis

The SWOT Analysis is " a planning tool used to analyzed an organization's strengths, weaknesses, opportunities, and threats"...