MGT 500 Assignment2Management atJCPenney

Evaluate two (2) key changes in J.C. Penney's management's style from the company's inception to the current day. Indicate whether or not you believe the company is properly managed today. Provide support for your position.

Explain senior management's role in preparing the organization to shift from a catalog-based retailer to an Internet retailer. Provide evidence of whether the transition was seamless or problematic from a management perspective. Provide support for your rationale.

Evaluate management's decision to use celebrities as key merchandise vendors and spokespersons. Indicate the organizational impact of these decisions.

As a manager within the JC Penney organization, suggest one (1) innovative idea that could have a positive impact...