MGT499 - Strategic Management

Module 5 - Case

Strategic Management: Strategic Choices and Implementation

Strategic Choices at HD Motorcycle Corporation

To complete Module 5 case Assignment, please read the information in the background material, look for more information and review some of your previous readings for this class, and then write a 4 to 5 pages report for your professor and the executives of HD corporation by answering the following questions:

i) What strategy (or combination of strategies) did Harley Davidson use to become such a successful organization?

ii) To what extent has Harley Davidson's strategy (or combination of strategies) changed over the years, or been constant?

iii) How does Harley Davidson's strategy (or combination of strategies) "fit" with the environment of the motorcycle industry?

iv) How does Harley Davidson's strategy (or combination of strategies) "fit" with the internal resources and competencies of the firm?

v) Based on your analysis and findings, what would you recommend to the executives of Harley Davidson Motorcycle Corporation?

NOTE: Please note that your report/assignment will not be accepted without proper citations and references. You must use the sources from the background material together with the sources you find your own.

Case Assignment Expectations:

This paper should include:

An introduction stating the thesis, position, or central theme you plan to take in your paper, a main body discussing focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached.

Be sure to document your sources and provide in-text citations whenever you use information you obtained from a background reading or other outside source, as well as a separate reference list at the end of the paper. You may use footnotes instead, if you prefer, but you MUST document where you got the information you are using in your papers!

The following criteria will also be used to assess your paper:

1. Precision: Does the paper address the question(s) or task(s)?

2. Breadth: Is the full breadth of the subject, i.e., all the keys to the assignment, addressed?

3. Depth: Does the paper/report address all elements of the topic in sufficient depth? Does it include and apply the background readings and other background resources? Are they included as references?

4. Critical thinking: Are the concepts of this module applied accurately, logically, and relevantly?

5. Organization: Is the paper organized in a coherent and systematic manner? Are headings included in all papers greater than 2 pages?

6. Clarity: Is the writing clear and the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of response to the questions, or are thoughts conveyed through excessive use of quotations?

Your assignment will be graded based upon the criteria explained in the following link: Grading Rubric

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