MGT499 - Strategic Management

Module 4 - SLP

Strategic Management: Internal Analysis and SWOT

Internal Analysis of the Company

It is important to conduct an internal analysis to find the strengths and weaknesses of the company. Therefore, for the part 3 of the SLP project, we will look inside your chosen organization.

Please read the information in the background material, look for more information, and then write a 2 to 3 pages report for your professor by answering the following questions:

i) What are the two or three biggest strengths the organization has that allow it to make the company's vision come to fruition?

ii) What are its main competitive advantages? Keep in mind that if you are reporting on a military unit you may have to be a bit creative here. But chances are your unit, or even branch of the military does compete for funding and resources with other units. Every organization wants to rank among the best of their peers.

iii) What internal weaknesses can you find?

SLP Expectations:

This paper should include:

An introduction stating the thesis, position, or central theme you plan to take in your paper, a main body discussing focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached.

Be sure to document your sources and provide in-text citations whenever you use information you obtained from a background reading or other outside source, as well as a separate reference list at the end of the paper. You may use footnotes instead, if you prefer, but you MUST document where you got the information you are using in your papers!

The following criteria will also be used to assess your paper:

1. Precision: Does the paper address the question(s) or task(s)?

2. Breadth: Is the full breadth of the subject, i.e., all the keys to the assignment, addressed?

3. Depth: Does the paper/report address all elements of the topic in sufficient depth? Does it include and apply the background readings and other background resources? Are they included as references?

4. Critical thinking: Are the concepts of this module applied accurately, logically, and relevantly?

5. Organization: Is the paper organized in a coherent and systematic manner? Are headings included in all papers greater than 2 pages?

6. Clarity: Is the writing clear and the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of response to the questions, or are thoughts conveyed through excessive use of quotations?

Your assignment will be graded based upon the criteria explained in the following link: Grading Rubric

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