MGT 499 Module 3 Case

Module 3 - Case

Strategic Management: External Analysis and SWOT

External Analysis of the Motorcycle Industry

Like other companies, HD operates in a complex global industry. In order to develop and execute a successful strategy, the HD Motorcycle Corporation must take into account the global automotive environment. In this case assignment you are going to be asked to discuss HD from a strategic perspective.

Please read the information in the background material, look for more information, and then write a 4 to 5 pages report for your professor and the executives of Toyota corporation by answering the following questions:

i) What are HD's Opportunities for moving forward in the competitive motorcycle manufacturing and sales environment?

ii) What threats does the company face?

iii) Consider the Lehman Trikes case study below. To what extend do you think the alliance between HD and Lehman Trikes presented an opportunity for HD? To what exent do you think this was an opportunity for Lehman? Make sure you support your arguments.

Here is the Lehman Trikes article:

Looney, D. C., & Ryerson, A. (2011). Lehman Trikes: A story within a story. Journal Of The International Academy For Case Studies, 17(7), 45-58. (Available via the Library by way of the EBSCO database).

NOTE: Please note that your report/assignment will not be accepted without proper citations and references. You must use the sources from the background material together with the sources you find your own.