MGT499 - Strategic Management

Module 1 - SLP

Strategic Management: Mission, Vision, and Stakeholders

Company Mission, Vision, and Stakeholders

Strategic management starts with vision and mission. It consists of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages.

For the SLP project, please pick a company (other than Harley Davidson), preferably your own, and over the course of the next five modules, work to understand the strategy behind it.

If you are in the military it is perfectly acceptable to adapt the questions to the strategies, vision, and missions of your unit. However, you may need to be a little creative in how you apply various theories and concepts as much of the strategic management literature is based on competition between corporations.

OR

You can pick a company that interests you, one that has a lot of information on the web about their practices, and stick with that (You can pick another motorcycle company if you'd like, but again, make sure it's a company other than HD). Either way, the point of the SLP is for you to take the topic of the module and apply it to your life, be it to your company or a company that particularly interests you.

Please write a 1 to 2 pages report for your professor. In Module 1 SLP, you do not need to write a detailed research report (save that for the case).

Begin by identifying the organization which you will be studying. Explain how you will get the information you will use and why you picked this company.

Then identify the major mission and vision of the company, the goals and objectives and tell me if it is in line with the needs of the major stakeholders involved, e.g., the customers, the employees, and such.