MGT 488 Week 4

Individual Assignment: Business Competition Strategies

Resources: University Librarys MarketLine Business Information Center

Access the University Librarys MarketLine Business Information Center and select an industry rival to the company used in the Internal Risk Assessment and External Environment Papers from the following:

Wal-Mart Stores, Inc. rival Target Corporation

Jet Blue Airways Corporation rival Delta Airlines, Inc.

Hewlett-Packard Company rival Dell Inc.

Home Depot rival Lowes Companies Inc.

Prepare an 8- to 10-slide PowerPoint presentation evaluating the rival companies business competition strategies.

Identify the type of business level strategy each firm is using and evaluate its effectiveness. Consider cost leadership, differentiation, focused cost leadership, as well as integrated cost leadership and differentiation.

Determine the role industry competitive dynamics have in choosing those strategies.

Reference your readings and at least two other sources, including MarketLine, the Internet, or other properly cited sources.

Format your paper according to APA standards.

Discussion Questions

What is the effect of Sarbanes-Oxley Act of 2002 on corporate governance? How has the increased focus on corporate governance affected American corporations?

What is the relationship between strategy and structure within the context of strategic implementation? What is a simple structure? What is a functional structure? What is a multidivisional structure?

What is the role of leadership in strategic implementation? What are the key strategic leadership actions? How might these key leadership actions affect strategic leadership in the future?

What is strategic entrepreneurship? How might the leadership of a firm use strategic entrepreneurship to increase firm value? What role would innovation play in creating value through strategic entrepreneurship?