MGT 488 Week 3 External Environment Analysis
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MGT 488 Week 3 External Environment Analysis
MGT 488 Week 3 External Environment Analysis
Individual Assignment: External Environment Analysis
Resources: IBIS World Database MarketLine Business Center
Access the IBIS World Database or MarketLine Business Center in the University Library and research the industry for the company you selected for the Internal Risk Assessment Paper.
Wal-Mart Stores, Inc. dollar and variety stores in the United States or discount, variety, and general merchandisers
Jet Blue Airways Corporation domestic airlines in the United States
Hewlett-Packard Company computer and peripheral manufacturing in the United States
Home Depot home improvement stores in the United States
Prepare a 1,750- to 2,100-word paper regarding the external business environment.
Analyze the external business market and its influence on the firms strategic business continuity plan.
Include analysis of general, industry, and competitor environments.
Explain the role of business ethics in gathering competitor intelligence.
Reference your readings and at least four other sources, including MarketLine, IBIS World, the Internet, the Electronic Reserve Readings, or other properly cited sources.
Format your paper according to APA standards.