MGT 488 Week 3

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MGT 488 Week 3

Individual Assignment: External Environment Analysis

Resources: IBIS World Database MarketLine Business Center

Access the IBIS World Database or MarketLine Business Center in the University Library and research the industry for the company you selected for the Internal Risk Assessment Paper.

o Wal-Mart Stores, Inc. dollar and variety stores in the United States or discount, variety, and general merchandisers

o Jet Blue Airways Corporation domestic airlines in the United States

o Hewlett-Packard Company computer and peripheral manufacturing in the United States

o Home Depot home improvement stores in the United States

Prepare a 1,750- to 2,100-word paper regarding the external business environment.

o Analyze the external business market and its influence on the firms strategic business continuity plan.

o Include analysis of general, industry, and competitor environments.

o Explain the role of business ethics in gathering competitor intelligence.

o Reference your readings and at least four other sources, including MarketLine, IBIS World, the Internet, the Electronic Reserve Readings, or other properly cited sources.

Format your paper according to APA standards.

Learning Team Assignment: Strategic Business Plan Outline

Your Learning Team is the newly formed Executive Team of the Virtual Organization you selected. Your executive team oversees finance, marketing, human resources, and technology decisions for the organization. The board of directors of your company has requested a Strategic Business Plan Outline indicating the direction your executive team wishes to take the organization.

Create a 2- to 3-page outline identifying the key elements of a strategic business continuity plan for your selected company.

Include a classification of the companys stakeholders.

Create an original Vision and Mission Statement. Consider several examples. Visit the corporate Web sites of major corporations such as CocaCola, Home Depot, and Hewlett Packard, and read their visions, values, and objectives.

Outlines may include financial, managerial, economic, marketing, technological, competition, legal and ethical environment, as well as crisis management areas of your strategic plan.

Reference your readings and at least three other sources, including the Internet, or other properly cited sources.

Refer to the Sample Outline in the University of Phoenix Center for Writing Excellence for formatting guidelines.

Refer to the University of Phoenix Center for Writing Excellent APA Reference and Citation Examples for information on citing Virtual Organizations.

Format your paper according to APA standards.

Discussion Questions

What are the key elements of a strategic business continuity plan? How might these elements vary for different types of industries? How do these elements compare to what you know about your particular business?

What is the role of competitive dynamics within the context of strategic business planning? What types of considerations might be made in a highly competitive business environment where firms are price-takers? What types of considerations might be given in a competitive business environment where firms are price-makers?

Based on your readings and discussions from this week ... What is a business-level strategy? What is the purpose of a business-level strategy? What are the types of business-level strategies?

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