MGT 488 Week 2 Discussion 2

Why is the internal organizational analysis important to strategic management planning?

When developing a strategic business plan, a company must analyze internal & external environments to be effective. A company can reduce the time needed to complete a strategic plan by conducting a SWOTT analysis. However, a strategic plan can be developed without a SWOTT but the analysis certainly helps outline the plan. In lieu of a SWOTT analysis, a company can employ other methods like the resource-based view or a value chain analysis.

An internal analysis helps resolve potential issues & answer current questions that will affect the companys current efficiency & define strengths & weaknesses within the firm. Although other internal methods exist, the SWOTT is...