MGT 488 Week 2 Competitive Advantage

Individual Assignment: Competitive Advantage and Pro Sports

Resources: ESPN or Sports Illustrated Web sites

Access ESPN.com or SportsIllustrated.com and select any professional sports team.

Prepare a 500- to 600-word paper analyzing competitive advantage and the business of professional sports.

o Describe the components of sustainable competitive advantage that contribute to the teams success in the competitive sports industry.

o Identify the four criteria of sustainable competitive advantage and classify team characteristics such as coaching, fan base, playing style and tactics, individual players, within each criterion for your team. Describe how these factors contribute to the teams success in the competitive sports market.

o Reference your readings and at least one other source, including the Internet, or other properly cited sources.

Format your paper according to APA standards.