MGT 488 Week 2
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Description
MGT 488 Week 2
Individual Assignment: Competitive Advantage and Pro Sports
Resources: ESPN or Sports Illustrated Web sites
Access ESPN.com or SportsIllustrated.com and select any professional sports team.
Prepare a 500- to 600-word paper analyzing competitive advantage and the business of professional sports.
o Describe the components of sustainable competitive advantage that contribute to the teams success in the competitive sports industry.
o Identify the four criteria of sustainable competitive advantage and classify team characteristics such as coaching, fan base, playing style and tactics, individual players, within each criterion for your team. Describe how these factors contribute to the teams success in the competitive sports market.
o Reference your readings and at least one other source, including the Internet, or other properly cited sources.
Format your paper according to APA standards.
Discussion Questions
What is the importance of an organizations mission? How does the mission affect the way an organization operates? What components do you consider to be critical for an organizations mission?
Who are stakeholders? How do stakeholders influence strategic business planning? What is the significance of their role in strategic business planning? Provide specific examples.
What role do ethics play in competitor intelligence gathering? At what point does the quest for competitor information become unethical? What practices, although legal, might be considered unethical?