Branding strategies of pepsi

By

Tanisha hannah

MGT 465: small business and entrepreneurial planning

University of Phoenix

Facilitator: dr. Lola jackson

September 17, 2012

Branding strategies of pepsi

the pepsi company has created a variety of products that delivers its identity to the marketplace. Their selection of products has created several effective branding strategies that involve family brand, national brand, licensing and co-branding strategies. Pepsi has marketed all of their products under their logo "pepsi", not only introducing a soda drink but a variety of family brand name products which includes other refreshments besides the soda that made them famous in products. In addition to pepsi having a variety of products, such as mountain dew, gatorade, they also...